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Surface Pro 3

Microsoft tasked us with creating work for their flagship product called the Surface Pro 3. What started as a commercial spot for Japan, turned into one for France and then one for the U.S -- showing for the first time during the 2015 Grammy's.

We called it, Reinvent.

Microsoft Surface Pro 3

Sales for the Surface Pro 3 were down in Japan. Microsoft tasked us with creating a unique product-focused TV spot featuring their flagship device for the Japanese market. But what started as a commercial spot to boost sales in Japan, spread to France and then the U.S. – showing for the first time during the 2015 Grammy's.